Pure has worked with global provider of fibre connectivity solutions and services, Splice group, for a number of years, providing support with marketing, branding and copywriting. For this project, the team at Splice were looking for a fresh, new look rolled out across the website, marketing collateral, exhibition presence and more. It was important that all elements looked consistent, showcasing the brand’s professional and streamlined approach.
We started working on visuals to refresh the brand, evolving the logo by looking at the original and adapting it to reflect Splice’s ethos. Working closely with the Splice team, this was achieved and Pure began working on a brand guidelines document to outline how the branding should appear across marketing collateral, social media, branded products and more.
Once the guidelines had been created, new website visuals were rolled out on the home page, along with high-quality branded products for a corporate gifting exercise to announce the new branding to all employees. Pure provided a range of options, with Splice opting for water bottles, notebooks and pens, all packaged up in a keepsake box with packaging to match the brand colours.
The new brand guidelines were rolled out across all internal documents and collateral, with Pure still working closely with Splice to initiate phase two of the rebranding process which will see the full website have an update and the new logo incorporated into exhibition stands and branding.