Full Service Agency

A fresh, new look for Splice Group.

Client Name

Splice Group

Website

splicegroup.com

Services

Design / PR

The brief

Pure has worked with global provider of fibre connectivity solutions and services, Splice group, for a number of years, providing support with marketing, branding and copywriting. For this project, the team at Splice were looking for a fresh, new look rolled out across the website, marketing collateral, exhibition presence and more. It was important that all elements looked consistent, showcasing the brand’s professional and streamlined approach.

We started working on visuals to refresh the brand, evolving the logo by looking at the original and adapting it to reflect Splice’s ethos. Working closely with the Splice team, this was achieved and Pure began working on a brand guidelines document to outline how the branding should appear across marketing collateral, social media, branded products and more.

What we did.

Once the guidelines had been created, new website visuals were rolled out on the home page, along with high-quality branded products for a corporate gifting exercise to announce the new branding to all employees. Pure provided a range of options, with Splice opting for water bottles, notebooks and pens, all packaged up in a keepsake box with packaging to match the brand colours.

The new brand guidelines were rolled out across all internal documents and collateral, with Pure still working closely with Splice to initiate phase two of the rebranding process which will see the full website have an update and the new logo incorporated into exhibition stands and branding.

“

Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

“

Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.