Sales incentive scheme raises Companion lifts.


Companion Stairlifts, one of the UK’s largest stairlift suppliers, has appointed Pure to launch a new sales incentive scheme to drive customers to the brand via local mobility shops.


Pure has developed the incentive-led campaign to help encourage mobility retailers across the country to send their enquiries regarding stair mobility and bathing products to Companion Stairlifts.


The campaign will enable Companion Stairlifts to reach its target market, while connecting, supporting and building relationships with mobility shops and businesses nationwide. The network created in the sales incentive scheme will streamline the procedure for anyone interested in buying and installing a stairlift in their home, while ensuring Companion Stairlifts is the first to be considered for the job.


Pure has developed a series of teaser adverts within Companion Stairlifts’ target media ahead of launching the sales incentive scheme in June. This will then be supported by a combination of email marketing, animated videos and POS all designed, developed and managed by Pure.


Clare Brophy, managing director of Companion Stairlifts, said: “The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.”


Companion Stairlifts has installed thousands of stairlifts and bathing products over the years while acquiring the experience and expertise within the industry to provide understanding and friendly advice to anyone considering the benefits of introducing a stairlift to their home.


Gary Dooley, director of Pure Agency, said: “As a full service agency offering everything in-house from design, marketing and PR to social media, digital and video production, we are well-placed to offer a truly integrated campaign for Companion Stairlifts. Having delivered similar campaigns for other clients, we are confident that we can drive sales for Companion Stairlifts and raise awareness of the brand amongst its target audience.”