Brand Design for Spink & Edgar

Brand Design Spink & Edgar

Client: Harrison Spinks
Skills: Brand Design, PR & Social Media, Marketing, Website, Video

Harrison Spinks briefed us to create a brand identity for its new sofa division, Spink & Edgar Upholstery. We wanted to portray the handcrafted nature of the product so created the needle and thread as the ‘&’ in the logo. The logo works particularly well when animated!

Working together as an integrated team we used a combination of tactics to develop the new brand and launch it. From a new brochure and website with a unique configurator to interactive POS, teaser videos and PR, we successfully established the Spink & Edgar Upholstery brand and helped to generate sales within its first year.

Brochure design - Pure Agency - Leeds

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