Design Agency Leeds

Aligning Bartlett Group’s identity.

Client Name

Bartlett Group

Website

bartlettgroup.com

Services

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The brief

Independent specialists in financial services for businesses and individuals, Bartlett Group has various divisions of the company working cohesively together, however the visual identity and tone of voice of one of their departments felt unaligned – that’s when they came to us. The employee benefits sector of the company wanted to utilise the existing brand colours, fonts and logos of the wider brand to refresh some collateral for their specific division. This list included an editable new business proposal deck template, a two-page ‘About Us’ summary document, a thought leadership article, an internal platform review updated with relevant brand imagery and content and a brand video. With the list of elements confirmed, our talented wordsmiths and graphic designers got to work.

Our approach.

To help inform all the material needed by the employee benefits division, we began with the new business proposal desk which utilised some sub-brand colours that would become recognisable for this specific sector. In addition to this, we also explored options of modern and relevant iconography that could be employed across the editable powerpoint, introducing circular shapes that symbolised the unity and full circle functionality of their service. Upon sign off of this style, we then rolled out the colours, fonts and iconography across all their collateral. But first, the copy for the 1,000 word thought leadership article and two-page ‘About Us’ document needed drafting.

After fully familiarising ourselves with everything about the employee benefits department, we established a strong tone of voice, reflective of the brand as a whole, whilst also communicating all the key messaging about the division in the two-page ‘About Us’ summary document. We then turned our attention to researching and drafting an article covering the topic of ‘rethinking employee healthcare in the UK’, all whilst maintaining the tone of voice established in the summary document. This piece of work was then designed as an email (using all visual elements previously utilised), before being built by our web developers into a HTML and sent out to their database.

The results.

Bartlett Group received four finalised and fully branded documents that could be utilised across the employee benefits division of the business. But that’s not all, Bartlett Group will be returning to us as we book their brand video into our diary, with planning meetings and script writing for the production already undertaken.

We’d love to hear from you.

Call us on 0113 239 4541 or click below to arrange a time to come and see us. We always have time for a biscuit and a brew!

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.

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