Full Service Agency Leeds

Helping Football Prizes align their goals .

Client Name

Football Prizes

Website

footballprizes.co.uk

Services

Design

The brief

Football Prizes, a fast-scaling online competition brand which raffles once-in-a-lifetime experiences and football memorabilia during live prize draws, required support in aligning their marketing objectives. Despite having a successful and proven business framework in place, Football Prizes needed a clear brand identity, both visually and in its messaging to support these marketing avenues and further position them as a leader in an already competitive industry. Our proposal? A stylised visual brand guidelines document that would become an integral reference point for maximising on their strategy.

Our approach.

We produced a 40 page visually striking document that focused on elements that would ensure consistent messaging and offer Football Prizes an iconic identity that could be rolled out across the full marketing mix. The document included guidance on the following elements: logos, colour palette, typography, iconography, call to action buttons, social media asset creation, print and digital ads, imagery style and photography style. In addition to this, we also included a tone of voice introduction for the team to consult to ensure all written messaging is consistent.

The results.

This brand guidelines document helped the business build upon their current strategy, aligning all designed assets to be consistent with the brand and inspire a more proactive approach to their marketing. This project was well received by the team at Football Prizes with them returning to us with further work. That’s what we call a job well done!

We’d love to hear from you.

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Contact

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Pure were able to take our brief and create an identity and website that exceeded our expectations. The Group now has a presence that backs up the quality of the work we do and the expertise of the people within the business. We have more projects on the horizon in the coming months and will happily work with Pure again.

Tina Jessop, Head of Brand and Communications at STRI Group

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Pure have worked with us on a couple of projects and we've found the team to be extremely capable and easy to work with. We thoroughly enjoyed the process and the outcome has been really well received. We very much hope to work with them again in the near future.

Claire Raynor, Marketing Director at Mamas & Papas

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Pure really spent time understanding our target audience and what we were trying to achieve and that shows in the end product. They were easy to work with and made the whole process smooth. We’re overjoyed with the results

Alan Town, CEO at Knightsbridge Furniture

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We have continued to work with Pure for a number of years now because they have the ability to correctly interpret the brief, then realise that brief through great set design. Their attention to detail regards lighting, mood and styling is on point. They are flexible and accommodating to work which really helps when deadlines are tight’

Zoe Milnes, Exhibitions & Events Manager, Camira

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After Pure’s great work on our other brands, Michelin and Energizer, it was already obvious that it was the agency we needed to help us launch the new Lynx car fresheners. Pure’s ability to offer a host of services, as an integrated consultancy, meant that it had the capabilities to service our requirements. We look forward to continuing to work with the Pure team moving forward after our launch of the car fresheners and on our other brands.

Alice Staker, Marketing Manager at Custom Accessories Europe

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Our membership concept is brand new for the equestrian market, we wanted to partner with an agency who would bring our idea to life, with strong brand, photographic and creative skills. We have been delighted with the results.

Liz Hopper, managing director of Harry Hall

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Pure has an established and excellent reputation as an agency, and in particular working within the automotive sector. We were impressed with Pure’s experience of developing strategic incentive campaigns that have proven and tangible results.

Henry Bisson, marketing manager at Ring Automotive

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The scheme developed by Pure is an exciting way to open up new doors for us. Working closely with the team at Pure we hope to bolster our brand to a wider audience, whilst also helping other mobility businesses within the industry.