Six reasons to have an e-commerce website

SB Skatetamps eCommerce website

If you’ve been thinking about upgrading your website to e-commerce or updating your existing site, then here are six reasons why you should. Not sure what an e-commerce website is? It’s a website that allows your business to grow by selling products and services online. So now we’ve cleared that up, we’ll take you through why we think it’s so important in this digital world to have an effective e-commerce website.


  1. Wider market
    More opportunities to reach out and offer your products and services to customers around the world, regardless of distance and time zone.
  2. ‘We’re open!’
    Customers can enjoy the round-the-clock convenience of being able to purchase what they want, when they want online 24-hours a day, 7 days a week!
  3. Increased conversion rates
    Potential buyers are more likely to make purchases when they can place their order instantly, rather than waiting for a store to open. Ultimately increasing your sales.
  4. Expand your brand
    Increase sales and diversify product ranges with intangible goods that can be sold via an online store e.g. e-books, installation, etc.
  1. More convenient
    How would you rather spend your time? Hours searching in physical stores or browsing the Internet during your lunch break? The convenience of online shopping ensures that your customers can go shopping when they are free, not just during your opening hours.
  1. It’s personal
    By providing a personalised service, such as order tracking and product recommendations based on their order history, creates a better connection with customers.

Customers are always seeking the quickest and easiest way to purchase what they need, whilst maintaining their busy lifestyles. The presence of an online store not only helps to attract new customers but also retains existing ones.

Pure is a fully integrated marketing agency offering design, PR, marketing, digital, video and photography services all under one roof. Working closely with our clients, we develop the right communications strategy to help increase their profiles and sales.

Get in touch today to see how we can deliver effective and consistent communications for your business.

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