Pure Agency News

Setting the Scene with Chase Erwin.

Chase Erwin, a global leader in luxury interior textiles, approached us to conceptualise, create and photograph the set for two new fabrics – Solstice and Aurora.

Tasked with creating a calm, ethereal space, we set our creative gears in motion and got to work building a custom set, complete with 12-foot high walls and even a CGI ceiling, brought to life by our in-house design team.

We designed a modular and versatile set that could be used in different ways, in order to create multiple looks and moods. The use of directional lighting allowed our photographer to take the photoshoot from day to night, evoking twilight but still allowing the light to bounce beautifully off the fabrics.

Alongside the set shots, we also provided Chase Erwin with close-up creative shots of the fabrics, adding another layer of dimension to the project. The client left our studio armed with a suite full of imagery that can be used across print media, web and digital content.

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