We recently partnered with AKP Group, a leading potato supply chain business, to undertake a brand discovery and evolution project, in order to help reposition the brand and develop a new identity and architecture for AKP as it embarks on its next phase of growth.
The brief was simple: to create a modern, streamlined brand sympathetic to the mission, principles and vision of the Group, championing and supporting potato growers across the UK and beyond.
Following an in-depth brand discovery process, which involved us delving deep into the AKP Group brand before implementing a series of discovery exercises including codification, brand visualisation and tone of voice definition, the new AKP Group branding was born!
Rolled out across a host of assets including stationery, staff uniform, vehicle livery and site signage, the new branding is classic, approachable and contemporary, which will represent the business for years to come, while effectively bringing AKP Group and its subsidiaries under one consistent and recognisable brand.
The next step in the partnership is to build awareness of AKP as a company, its subsidiaries and the services each of these offers via a targeted, sustained PR campaign to effectively communicate AKP’s messaging to its audiences – watch this space!