Mamas & Papas came to us with some typical eCommerce listing pages, featuring a large selection of pushchairs that didn’t support the wider sales and education process consumers needed. The team was looking for some more user-friendly pages, to replicate the face-to-face brick and mortar shopping experience. The solution? We designed and consulted on the UX journey for four landing pages, all expertly designed to take the user on a discovery journey, to find the best product for their needs.