We were approached by MasterChef USA to create and produce a series of TV adverts, to showcase two new ranges of pans launching on an international level. Creating a premium kitchen set-up in our 5,000 square foot photography studio and utilising a local chef, we captured mouthwatering footage of the cookware in action and edited this alongside footage of the American Masterchef contestants. This resulted in a collection of content that supported a sales-driven campaign that was run out across the USA.