It’s no surprise that social commerce is becoming an increasingly popular choice with online retailers and shoppers. Not only does social commerce allow consumers to communicate with businesses easily, but it also provides businesses with the opportunity to use social media as an effective customer service channel.
Facebook, Instagram and TikTok already top the charts for popularity in the commerce space, Twitter follows behind as it trials commerce in the US, and Pinterest is moving towards building social commerce tools in order to allow users to browse and shop.
But what if shoppers could try on items virtually?
Recently, Snapchat announced a new feature at their yearly Creator Summit which will introduce an augmented reality (AR) shopping feature.
‘Dress Up’ aims to completely transform the whole shopping experience by letting users virtually ‘try on’ clothes and accessories.
When you open the app, you’ll be able to select an item from an online retailer, try it on, and take a picture of how it looks. The feature allows users to share the results with their friends to get their opinions too. If shoppers like what they see, they will be able to purchase products in just a couple of clicks.
Pushing e-commerce to the next level, AR commerce is and should be gaining traction. Customers can benefit from visualising items before committing to purchasing them and retailers can benefit from increased traffic and conversions, AR social commerce could also reduce the amount of returns online retailers face.
Could this be the new commerce experience?