Leeds-based PR agency, Pure, has boosted its food and drink portfolio after being appointed by renowned restaurant group, The Ivy Collection, to raise the profile of three of its Yorkshire restaurants.
After initially being appointed to manage the launch of the new restaurant in Leeds – which opened its doors in September 2018 – The Ivy Collection team was so impressed with the results generated by Pure’s PR experts that it’s appointed the agency to handle all PR activity for The Ivy Victoria Quarter in Leeds, The Ivy Harrogate and The Ivy St. Helen’s Square in York.
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Pure’s PR specialists will utilise a multi-channel PR strategy covering traditional media relations, blogger and social media influencer engagement and digital PR to provide support for the three restaurants over the next six months.
The ongoing programme of PR activity for each restaurant will include media relations, ongoing journalist and blogger outreach, social influencer engagement and event planning and support, in order to position each eatery as a must-visit food and drink destination.