Pure sparks new relationship with laser cutting equipment provider

Leeds PR agency, Pure, has bolstered its B2B portfolio after being appointed by leading supplier of laser cutting and metal fabrication equipment, MBA Engineering, to handle its trade and regional PR communications.

Following a recommendation from another Pure client, full service sheet metalwork manufacturer, Malton Laser, MBA Engineering approached Pure after seeing first-hand the success of the PR and social media communications implemented by Pure for Malton Laser.

Pure’s B2B PR team will implement targeted communications for MBA Engineering in order to raise awareness of the company’s metal fabrication services, as well as highlighting its exclusive relationship with Polish fibre laser systems manufacturer, Kimla.

Kimla machine jpg

Pure’s strategy will involve an ongoing programme of proactive media relations, creating engaging content for leading trade and regional media titles to educate target audiences about MBA Engineering’s unique offer.

These media relations tactics include press releases on new technology and installation projects, thought leadership articles and profiles on MBA Engineering’s owner, Bradley McBain.

This appointment has further boosted Pure’s B2B credentials, which covers engineering, manufacturing and construction.

MBA Engineering specialises in supplying machinery and consumables for metal fabrication and is the exclusive supplier of the revolutionary Kimla fibre laser systems in the UK.

The Kimla machines are some of the most efficient fibre laser systems on the market, up to 50% faster than competitor models. This is thanks to the technology’s pinpoint accuracy, compact size and usability.

To see the successful campaign for Malton Laser click here.