The Gro Company Video Production

The Gro Company video production

Client: The Gro Company
Skills: Video


When baby brand, The Gro Company, got in touch with Pure Agency to set build, style and produce a video to launch its latest product, the Grobath, the team knew it had an exciting project on its hands.

Following the success of its baby sleeping bag range, it was time to promote the team’s new collection of 12 textile bath products for children, including the Growswaddledry, Grotowel, and Grorobe.

To bring the collection to life and catch the eye of parents, the client’s aim was to convey a typical bath and bedtime scene in an ordinary family home, with the addition of animated characters to add a charming, playful feel to the video.

With the brief taken care of, Pure Agency assembled its team of set builders and stylists to create the top floor of a house, which included a bedroom, bathroom and hallway. This impressive build took one week to create and was situated in Pure’s 5,000 sq ft. photography studio in Leeds.

Pure’s photography and videography team worked closely with The Gro Company to produce a storyboard for the film, captured over two days. The design team also worked on the project to create illustrated characters that reflected those found on the product packaging. These characters were then animated and edited seamlessly into the video.

To see the end result, take a look at the Gro Bath video, which has now been distributed worldwide and is being used by retailers. All in all, a fun project and a happy client!

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