Johnsons Cleaners POS Marketing

Fashion photography

POS Marketing – Johnsons Cleaners

Client: Johnsons Cleaners
Skills: Design, POS Marketing

We crafted POS marketing solutions to promote Johnsons Cleaners’ new, environmentally friendly Green Earth method of cleaning, which uses kinder and greener cleaning techniques. We created a full suite of in-store point of sale, leaflets and advertising (press and digital). Our photography department even got in on the act creating these striking images in a two-day photoshoot.

With over 300 stores across the country, organising a national in-store POS campaign can be challenging. From full window take-overs, leaflets and floor graphics to posters and incentive vouchers, we managed and produced it all. We photographed models in our in-house photography studio wearing a collection of Autumn wardrobe staples, all of which are typically hard to clean. Our creative team developed the word cloud in the shape a Johnsons roundel to highlight the wide range of specialist fabrics that Johnsons can clean.

Point of sale design Leeds
POS design Leeds

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