Harry Hall One Club Branding Design

Harry Hall One
Club

Client: Harry Hall
Skills: Branding, Design, Marketing, Video


Harry Hall, one of the UK’s most influential and established equestrian retailers, came to Pure with the task of launching its newest venture, a member subscription club with a whole host of benefits, including discounts on products and insurance cover for horse and rider.

Harry Hall Logo
Harry Hall One Club

We were tasked with developing a new brand to sit alongside Harry Hall, this included coming up with a name, logo, branding, tone of voice and marketing collateral. Our creative team love the opportunity to build a brand identity from the very beginning, researching, designing and refining a look and feel for the club.

Our team of in-house designers then produced a direct mail mini brochure, distributed to Harry Hall’s existing database to encourage sign ups, along with a bespoke membership pack and card. We also created a series of press adverts to help publicise the newly developed, One Club.

Harry Hall brand identity
Harry Hall Saddle
Harry Hall Sweater

To support the launch, our animation team created an engaging video, taking this from initial storyboard to final edit. As part of this we produced short, snappy social media edits for various channels. We also proposed and developed branded merchandise featuring the new logo to raise awareness and build a following for the One Club.

Working closely with the team at Harry Hall we will continue to help with the promotion of the One Club with location photography, design and content creation.

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